CHANNELPILOT —
The Product data Management Solution
for online shops

Our latest whitepaper brings the social networking sites, Facebook and Instagram into focus. We will give you some practical tips & tricks on how to optimize your product data on these two site.

In our whitepaper, we want to show you what you need to keep in mind in terms of preparation for perfecting your product data for Amazon and share with you many useful and practical tips & tricks. Download now our whitepaper for free!

In the second part of our blog series we will be discussing a filter rule within ChannelPilot that is based on product sizes and how to avoid generating unnecessary click costs from price comparison sites such as Google Shopping or Facebook Dynamic Ads. This is particularly suitable for brands and online websites in the fashion industry, especially for those companies that often have fewer clothing items or shoe sizes in stock.

In the first part of the control module blogpost, we showed you how to easily optimise your performance on CPC-based channels. In this article we will show you how to save this configuration as a control module to automate the optimisation. 

The publicly traded French Software as a Service (SaaS) company Oxatis is taking over Channel Pilot Solutions GmbH, with its product data management tool, to further extend its technological lead and accelerate growth in Europe.

Channel Pilot Solutions today announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store.

Amazon's established position in the eCommerce world is attracting new businesses every day and for good reason. Fulfilment by Amazon enables you to expand your business by tapping into their extensive customer base.

Sounds attractive, right? Learn how to successfully start selling on Amazon.

Our co-founder and Managing Director Ralf Priemer spoke at the NOAH Conference 2016 in London. His presentation “Connecting online retailers with over 2,000 sales channels globally” is now available on YouTube. You can watch the video here!

Our founder Ralf Priemer is heading to Antwerp on September 27th to attend the eTrade Summit. At 11:50am, he will be giving a speech about ecommerce trends in Europe and identify ways to generate traffic to online shops in different countries.

Google introduces two new advertising capabilities for apps and for videos: the Universal App Campaigns in which users can promote their apps live. Users can also target their audiences to increase call to action during and after the video advertisements.

We have turned our attention towards establishing a foothold in the US market and have now opened an office in Palo Alto, California. We are providing a completely free product to US retailers under the name, Foxy Feeds.

This year we are again at many fairs in Europe. Meet us in different cities and get to know us personally. If you want to meet us and learn more about our multi-channel tool, then visit us at one of these fairs.

We turn our attention to Sweden in this month's addition of 'Country of the Month'. We have entailed all the facts and figures that you will need as an online merchant looking for an insight in this extremely profitable market.  

Find us at the Birmingham Internet Retailing Expo on April 27th and April 28th. We will be there to share tips, best practices, and show off our award-winning multi-channel tool. Alongside enjoying the events, conferences and interviews that are being hosted in the Expo.

As of 2016, sellers who list branded items in new or manufacturer-refurbished condition within select categories are now required to include Product Identifiers in their listings. These identifiers include the item´s brand name, Manufacturer Part Number (MPN), and Global Trade Item Number (GTIN), which are all typically found on the original casing or box.

With the holiday shopping season fast approaching Apple will categorize all its e-commerce apps within the App Store to assist users in finding apps more easily.
iPhone and iPad users will now benefit from a shopping category within the list of app-categories in the App Store. With this recent release, apps will now be classified in 25 different categories.

Facebook product ads are the latest medium for companies that want to advertise their products on social platforms. Unlike conventional link- and like ads, Facebook product ads let you advertise multiple products or even entire product catalogues on all devices.

In just a couple of weeks, the e-commerce software provider Channel Pilot Solutions will be heading to the eCommerce Expo at London Olympia. From September 30th to October 1st 2015, the world-renowned exhibition space will be hosting hundreds of e-commerce stands, conferences, and events. Channel Pilot Solutions will be present at the eCommerce Expo to share tips, best practices, and suggestions for selling on marketplaces and digital marketing channels.

Are you using Snapchat yet? If not you’ve probably heard of it. At its core, Snapchat is a time-limited photo-sharing app available only on mobile devices. You snap a picture or record a short video and send it to a friend.

What’s new: Snapchat has become a highly effective way for brands and online shop owners to interact with existing customers and acquire new ones. Click-to-buy buttons are popping up on Twitter, Facebook, Pinterest and Instagram feeds; Snapchat is following. E-commerce retailers can use the app to boost sales and brand recognition.

London, April 2015: Facebook has dominated the social media industry for ten years, but as of 2015 the newly introduced dynamic product ads, push e-commerce to the next level. The product advertising programme could lead to increased revenue for online retailers thanks to its extensive user-data and targeting capabilities.

You can promote multiple products or the entire product catalogue across all the devices your customers use, an important part of multichannel product placement.