ChannelPilot Blog


Country of the month: France

Country of the month: France

Do you want to know more about selling online in other countries? Then you should not miss our "Country of the month", a brief country guide where you will find the most updated eCommerce information and useful tips for online merchants. Today: France.

New Shopping Category added to Apple AppStore

With the holiday shopping season fast approaching Apple will categorize all its e-commerce apps within the App Store to assist users in finding apps more easily. iPhone and iPad users will now benefit from a shopping category within the list of app-categories in the App Store. With this recent release, apps will now be classified in 25 different categories.

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Meet with us in person at trade fairs across Europe

2015 has been very eventful for Channel Pilot. We will be represented at many trade fairs across Europe. Meet with us in person in Paris, Cologne, London, Madrid and many more. Do you want to know more? Discover here the events in which we participate!

10 Tips for the best Product Ads on Facebook

Facebook product ads are the latest medium for companies that want to advertise their products on social platforms. Unlike conventional link-and-like ads, Facebook Product Ads let you advertise multiple products or even entire product catalogues on all devices.

Amazon stops Product Ads

From October 31, 2015 online retailers can no longer publish their product ads linked to their web stores. Product ads were popular among e-commerce brands because the format allowed them to partner with Amazon. Ad sellers like Google were able to use the ads to get information about Amazon's users as Amazon did not have access to their customer’s transaction data. This enabled Google to optimize ad targeting on their own platforms.


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