New addition to the management team

Ralf Priemer changes from to Channel Pilot  

London, 30 June 2015 - Ralf Priemer has joined E-commerce provider Channel Pilot as Managing Director with responsibility for international business and the expansion of its seven subsidiaries.

Priemer - who has a degree in business administration and mechanical engineering - was previously a board member of AG (HRS Group).

Here responsible for marketing, sales, corporate communications, business intelligence and human resources he managed all eight foreign subsidiaries in Europe, South America and Asia.

Before this he worked six years as Managing Director for arvato mobile (Bertelsmann) overseeing the global business.

In 2012 he founded Channel Pilot solutions, together with Mirko Platz and Lars Niemann who are both part of the management team.

Priemer says:  "ChannelPilot has received many awards in Germany as one of the most successful start-ups. In just two years more than 400 online shops count amongst our customers. We are now the market leader in Germany and are profitable. I look forward to taking on this exciting challenge to make ChannelPilot the leading name amongst online shop owners worldwide.”


He will oversee subsidiaries in the UK, Spain, Italy, France and Russia as well as Sweden and Holland.

"None other than Priemer, who can look back on 19 years of experience in e-commerce and nine years in mobile commerce could be a better match for this exciting project. We are very pleased that Ralf has joined our management team to head up our expansion with his expertise in international markets”, says Mirko Platz, Channel Pilot founder.


Channel Pilot Solutions

Channel Pilot Solutions was founded in Hamburg in 2012 and has fast become a leading multi channel online marketing tool for online shops. The tool acts as a software-as-a-service (SaaS) or cloud-based solution. It enables online retailers to list their products on all relevant national and international marketing channels and to steer their marketing campaigns across multiple channels including Amazon, Google, eBay, Facebook and more. In Germany 30% of the top 500 E-commerce shops are already using the Channel Pilot Suite.

Press Contact

PR Contact:

Daniela Bardell, – 07719730583

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